James Love

James Love is a strength and conditioning coach with over 15 years of experience helping clients build strength, improve performance, and create lasting change. He still remembers his first PR in seventh grade—the moment he realized what consistency and hard work can achieve—and it’s been the foundation of his approach ever since.

After high school, James pursued his passion at Montana State University, earning a Bachelor’s Degree in Exercise Science. During that time, he completed a two-year internship with the strength and conditioning staff, working with football, basketball, and track & field athletes.

Following graduation, James co-founded and operated a gym with his identical twin brother for 12 years. There, he worked with a diverse range of clients—from beginners to competitive athletes—developing a well-rounded coaching style that blends strength, hypertrophy, and conditioning into sustainable, effective programs.

Most recently, James worked as a personal trainer in Los Angeles, and is now proud to be back in Montana, serving the community he calls home.

In addition to coaching, James is an accomplished writer, having been named a finalist in the Austin Film Festival Screenwriting Competition. He brings that same creativity and attention to detail to his coaching. In his free time, he enjoys spending time with family and friends, watching the latest shows on Netflix, and taking short walks in cool weather with his English Bulldog, Cornelius (aka “Corndog”).

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